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About Blaue

Blaue Reiter Design is a design agency located in Troy, NY with a mission to deliver small business clientele with unforgettable branding and marketing. Blaue was born as the brainchild of local designer and serial entrepreneur, Lisa Decker. With more than a decade of professional design experience in New York City and the Capital Region as a Co-Founder of the Boley Group, Lisa heads every project for quality assurance within all facets of Blaue Reiter's project development. When Lisa is not working with clients directly, she is developing additional businesses; 518 ATMs and a private practice in psychotherapy. 

lisa decker

Our team is professional and dependable but also energized and relatable. Strategies for our success include the traditional foundational principles of art and design combined with modern design thinking strategies, psychology, and intuitive direction. With that being said, we do not take ourselves too seriously. We are philanthropic group that thrives on imagination, fun, and passion. We support small businesses, farmers markets, and the underdog. We believe in our clients and in what they do. We strive to empower them.


Our name, Blaue Reiter Design (Blue Rider) references the famous “Der Blaue Reiter” artwork of artist and expert color theorist, Wassily Kandinsky. Kandinsky wrote in his book “Concerning the Spiritual in Art,” that blue was the most powerful and effective color for socio-emotional connection. Blaue Reiter Design aims to not only develop strong connections with our existing and prospective clients but to also ensure that our clients reach their customers in powerful and authentic ways that are true to who they are and the brands that they build.

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